1. We wish to contribute to improving the welfare and health of Ecuadorians.
2. We aim to potentiate our company’s values outside of the organization.
3. Compensate the confidence our consumers, customers, suppliers and stakeholders have given our company and our brands.
4. We use non-recyclable materials, we must be aware of their future use

Mission

To encourage, assist, organize and promote the preservation of natural resources through support and interaction with public and private institutions, researchers and society at large. This systematic task is a necessity in order to strengthen the awareness Ecuadorians have towards the environment.

Vision

Becoming Ecuador’s environmental consciousness at a corporate level.